IMWEEK Mexico City

Tomorrow

ACCREDITATION – CHECK-IN

9:30 a.m. – 10:00 a.m. 

IRMA RAZURA 

10:00 a.m. – 10:10 a.m. Welcome

VALERIA VERDEJO & DANIELLA MIYAR | Reeverb

10:10 a.m. – 10:30 a.m. How about we connect first?

JOSUÉ VEJERO | BLANK SPACE

10:30 a.m. – 10:50 a.m. From Scroll to Impact

RODRIGO GAMA | Pel Influencer Thinkers

10:50 a.m. – 11:10 a.m. From the battle for attention to controlling the narrative

RAÚL URIARTE | SOCIALPUBLI

11:10 a.m. – 11:30 a.m. New technologies in influencer marketing

OSCAR CUMÍ | IM365

11:30 a.m. – 11:50 a.m. Technology Corner

MARÍA FERNANDA GUTÍERREZ | PRPL MANAGEMENT 

11:50 a.m. – 12:10 p.m. The keys to management in Influencer Marketing

STEPHANIE YOON | YOUTUBE

12:10 p.m. – 12:30 p.m. Influencer Marketing on YouTube

GALO MEDINA | LATIN FAMILY

12:30 p.m. – 12:50 p.m. The power of community

FERNANDA PARTIDA | Porter Novelli

12:50 p.m. – 1:10 p.m. The Future of Influence

NETWORKING & COCKTAIL

1:10 p.m. – 2:00 p.m. 

Afternoon

ANA PRADO & PAULA BERNASCONI | TikTok LIVE

2:00 p.m. – 2:20 p.m. Create. Monetize. Scale. The New Business Model in the Creator Economy

DAFNE DOMÍNGUEZ | MONKS

2:20 p.m. – 2:40 p.m. TBD

CHARRO GONZÁLEZ | We are alive 

2:40 p.m. – 3:00 p.m. More alive than ever

ROUNDTABLE DISCUSSION | 

3:00 p.m. – 3:30 p.m. The State of the Influencer Marketing Industry in Mexico

MODERATOR:Jorge Munguia (Creators.igency) PARTICIPANTS:Eduardo Nuñez (another.co) | Giuliana Betta (Media Lab Agency) Paola Fernanda Calderón (PAOCME)

Ariana Spenza & Maria Garrido | SPOTIFY

Invest where attention lives: video podcast on Spotify

3:30 p.m. – 3:50 p.m. 

Luz Landa | META

Instagram in the Creator Economy

3:50 p.m. – 4:10 p.m. 

CLOSING CEREMONY

 4:15 p.m.